The unique charm of blickfang always was based on the chance to meet the creators behind the various products and to be able to buy everything directly at the boothes. Design orientated consumers, designers and tradesmen can come together to sample the newest and most innovative trends. Bringing all these groups together at the «point of sale» is an important factor in the blickfang concept. The interaction is also important for the designers who get the unique possibility to sell their products directly eliminating the middle man and to get a first hand look at how their products are accepted on the open market. Blickfang has established itself as an annual event over the past twenty years in Zurich, Stuttgart, Basel, Hamburg, Munich and Vienna.