AIKYOU means charm, love and respect. In Japanese. But the idea was born in Germany: underwear, tailored to the needs of women who prefer a natural, unpushed look, even with a smaller bust. And who value clarity, especially when it comes to what they wear directly on their skin. AIKYOU is made from organic Fairtrade cotton. It is inspired by bikini styles and avoids anything superfluous like supporting, constricting underwires, side stays or fastening hooks: puristic, stylish, sustainable.